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Deichmann

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Chal­lenge

Client: Deich­mann SE


Task: Mar­ket­ing con­sult­ing for the devel­op­ment of omni-chan­nel & eCom­merce cam­paigns

DQ role/​task: Mar­ket­ing con­sult­ing, con­tent mar­ket­ing, stake­hold­er man­age­ment (brand, con­tent, social, CRM, POS, ecom­merce, per­for­mance, ana­lyt­ics) and project management

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Implementation

  1. 01

    Require­ment & objec­tive of the prod­uct range topics

  2. 02

    Struc­ture & plan­ning of the theme campaigns

  3. 03

    Con­tent & asset cre­ation per channel

  4. 04

    Stake­hold­er & cam­paign management

  5. 05

    Track­ing & Optimization

Goal

Con­cep­tion & play­out of cus­tomer-cen­tric omni-chan­nel campaigns

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goldgas
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EnBW

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