Persona Development

Data-based personas are avatars that enable the marketing sender to empathize with the target groups. Personas provide insights into consumer behavior: their motivation, desires, concerns, preferences and values.

A persona depicts a variety of facets of the respective person that influence user behavior. Personas can be purely fictitious or based on the research of a real user (qualitative or quantitative). All characteristics and features of the person are summarized like in a profile: name, age, place of residence, job position, hobbies, preferences, goals, wishes or frustrations.

Persona entwicklung

Method

Per­sona devel­op­ment is cru­cial for the cus­tomer jour­ney. We help you to shed light on your tar­get cus­tomers, to look at trends and devel­op­ments in the cat­e­go­ry and to iden­ti­fy desires and pain points (insights). Per­sonas are based on data from inter­nal inter­views, exter­nal stud­ies and statistics. 


Have we aroused your inter­est and would you like a free ini­tial consultation? 


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Sequence

  1. 01


    Analy­sis & Iden­ti­fi­ca­tion of the Tar­get Groups

  2. 02


    Def­i­n­i­tion of Require­ments & Goals 

  3. 03


    Data Clus­ter­ing from Inter­views, Insights and Exter­nal Mar­ket Research

  4. 04


    Devel­op­ment of Per­sona Set Cards


Goal

To make the tar­get group tan­gi­ble, live­ly and understandable


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Contact

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