Omnichannel-Campaigning

Successful omnichannel campaigns need a consistent central idea with customer-relevant stories that are integrated across media in terms of content, form, time and technology. From owned to paid to earned and shared media. From mobile-first to desktop.

Omnichannel Campaigning

Method

We ana­lyze your cam­paigns in terms of cus­tomer cen­tric­i­ty and the expe­ri­ence that the user has across mul­ti­ple devices and mar­ket­ing channels. 


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Sequence

  1. 01


    GAP & Sta­tus Analy­sis (Posi­tion­ing, Tar­get Group, Channels)

  2. 02


    Define Goals & Eval­u­ate Channels

  3. 03


    Define Cam­paigns & Con­tent for each Tar­get Group

  4. 04


    Devel­op Cross-Chan­nel Cam­paigns & Reports


Goal

To cre­ate a cross-chan­nel & con­sis­tent cus­tomer expe­ri­ence for your brand, mes­sages and campaigns


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Contact

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