Customer Journey Mapping

The customer journey is a helpful tool in marketing because it maps and visualizes the individual touchpoints of a user persona, analogous to the well-known AIDA formula: Attention - Interest - Desire - Action. In the meantime, however, the phases have been further developed and expanded.

Customer Journey Mapping


We col­lect data and cre­ate buy­er per­sonas to define the touch­points in the cus­tomer jour­ney. On this basis, we iden­ti­fy the rel­e­vant chan­nels along the touch­points and opti­mize them. 

Have we aroused your inter­est and would you like a free ini­tial consultation? 

Make an appoint­ment now.


  1. 01

    Def­i­n­i­tion of the audi­ence Personas.

  2. 02

    Dis­play of all rel­e­vant Touch­points of the Persona.

  3. 03

    Sim­u­la­tion of User inter­ac­tion with the Touchpoints.

  4. 04

    Mon­i­tor­ing and Opti­miza­tion of Interactions.


Under­stand Cus­tomer needs and cre­ate a Cross-Chan­nel experience

Other Products and Services

Ser­vices that you might also like


Make an Appointment

Open Calendar