Customer Journey Mapping

The customer journey is a helpful tool in marketing because it maps and visualizes the individual touchpoints of a user persona, analogous to the well-known AIDA formula: Attention - Interest - Desire - Action. In the meantime, however, the phases have been further developed and expanded.

Customer Journey Mapping

Method

We col­lect data and cre­ate buy­er per­sonas to define the touch­points in the cus­tomer jour­ney. On this basis, we iden­ti­fy the rel­e­vant chan­nels along the touch­points and opti­mize them. 


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Sequence

  1. 01


    Def­i­n­i­tion of the audi­ence Personas.

  2. 02


    Dis­play of all rel­e­vant Touch­points of the Persona.

  3. 03


    Sim­u­la­tion of User inter­ac­tion with the Touchpoints.

  4. 04


    Mon­i­tor­ing and Opti­miza­tion of Interactions.


Goal

Under­stand Cus­tomer needs and cre­ate a Cross-Chan­nel experience


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