Customer Journey Mapping

DQ helps you to opti­mize your mar­ket­ing and sales strate­gies and increase cus­tomer sat­is­fac­tion. With the help of cus­tomer jour­ney map­ping, we analyse and visu­al­ize the entire process, from the first cus­tomer con­tact to the pur­chase. Cus­tomer jour­ney map­ping allows you to under­stand how cus­tomers become aware of your prod­ucts or ser­vices, how they inter­act with your com­pa­ny and what emo­tions they expe­ri­ence in the process. The aim is to under­stand cus­tomers’ experiences/​needs and inter­ac­tions in order to iden­ti­fy and opti­mize weak points in the cus­tomer journey.

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