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goldgas

Intro image DQ

Chal­lenge

Client: goldgas
Task: Mar­ket­ing con­sult­ing to opti­mize the cus­tomer expe­ri­ence and launch the pur­pose cam­paign ​“Lets­goZe­ro”

DQ Role/​task: Mar­ket­ing con­sult­ing, strat­e­gy, cus­tomer expe­ri­ence trans­for­ma­tion, stake­hold­er management

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Implementation DQ

  1. 01

    Analy­sis & sta­tus quo for positioning

  2. 02

    Strate­gis­che Weit­er­en­twick­lung der Markenkom­mu­nika­tion anhand dem Purpose

  3. 03

    Opti­mierung der Cus­tomer Expe­ri­ence & Erweiterung der Vertriebskanäle

  4. 04

    Stake­hold­er man­age­ment & ser­vice provider selection

  5. 05

    Real­isierung & Launch Dachmarkenkampagne

Goal

Realign­ment and launch of the Pur­pose campaign.

Entry image for Referenzen DQ

Gilead Sci­ences
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Rewe Dig­i­tal
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Deich­mann

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