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Gilead Sciences

Intro image DQ

Chal­lenge

Cus­tomer: Gilead Sci­ences
Task: Mar­ket­ing Con­sult­ing for the strate­gic devel­op­ment of an ​“Inte­grat­ed Cus­tomer Engage­ment” program.




DQ Role/​task: Mar­ket­ing con­sult­ing, strat­e­gy, cre­ation & pro­duc­tion, stake­hold­er management

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Implementation

  1. 01

    Sta­tus Quo Analy­sis & Objectives

  2. 02

    Strate­gic devel­op­ment & con­cep­tu­al imple­men­ta­tion of the play­book elements

  3. 03

    Inte­gra­tion and real­iza­tion of the Umbrel­la cam­paign for the launch

  4. 04

    Cam­paign launch for the ICE Playbook

Goal

Opti­miza­tion of cus­tomer process­es in an omnichan­nel organization.

Further References

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