Gilead Sciences

The Company Gilead Sciences researches and commercializes Therapies (e.g. HIV, hepatitis B, hepatitis C or influenza). Gilead faces an increasingly complex environment: More communication channels and different customer preferences. This leads to a need for change in terms of working methods.

Intro image DQ

Task & Implementation

Launch of the Inte­grat­ed Cus­tomer Engage­ment” (ICE) project as the start of the Omnichan­nel Organization

Procedure & Process

  1. 01

    Devel­op­ment of the ICE Play­book to Guide best prac­tice Operations

  2. 02

    Devel­op­ment & Imple­men­ta­tion of an Umbrel­la Con­cept includ­ing core Mes­sages, mot­to and Key visual

  3. 03

    Devel­op­ment and Imple­men­ta­tion of a moti­va­tion­al Film

  4. 04

    Devel­op­ment and Imple­men­ta­tion of a Land­ing Page

Result & Feedback

Suc­cess­ful Launch Event of the Gilead Inte­grat­ed Cus­tomer Engage­ment Ini­tia­tive and adap­ta­tion of the cam­paign assets for Gilead International.

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