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kontakt@digital-quality.de +49-24 25 -  90 977 88

Gilead Sciences

Challenge

Customer: Gilead Sci­ences
Task: Marketing Consulting for the strategic development of an “Integrated Customer Engagement” program.


DQ Role/task: Marketing consulting, strategy, creation & production, stakeholder management

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Implementation

  1. 01

    Sta­tus Quo Analy­sis & Objectives

  2. 02

    Strate­gic devel­op­ment & con­cep­tu­al imple­men­ta­tion of the play­book elements

  3. 03

    Inte­gra­tion and real­iza­tion of the Umbrel­la cam­paign for the launch

  4. 04

    Cam­paign launch for the ICE Playbook

Goal

Opti­miza­tion of cus­tomer process­es in an omnichan­nel organization.

Further References

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