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Rewe Digital

Intro image DQ

Chal­lenge

Cus­tomer: Rewe Dig­i­tal


Task: Mar­ket­ing con­sult­ing for the omni-chan­nel X‑Mas campaign



DQ Role/​task: Mar­ket­ing­ber­atung, Con­tent-Mar­ket­ing, Stake­hold­er-Man­age­ment (Brand, Con­tent, Social, CRM, POS, ecom­merce, Per­for­mance, Ana­lyt­ics) und Projektmanagement

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Implementation

  1. 01

    Def­i­n­i­tion of tar­get val­ues & cam­paign period

  2. 02

    Brief­ing der kanalver­ant­wortlichen Stakeholder

  3. 03

    Devel­op­ment and imple­men­ta­tion of the omni-chan­nel campaign

  4. 04

    Launch, track­ing & opti­miza­tion of the cam­paign playout

Goal

Opti­miza­tion and fur­ther devel­op­ment of the omni-chan­nel campaign

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