Energy transition? Get to work, municipal utilities!

Stake­hold­ers one after the oth­er. Costs with­out end. And in the mid­dle of it all: the munic­i­pal util­i­ties. They have a cru­cial role to play in the whole under­tak­ing. In addi­tion to the finan­cial ques­tions that still need to be answered and the tech­ni­cal chal­lenges that need to be over­come, it is above all com­mu­ni­ca­tion that plays a deci­sive role in the suc­cess of the project.

This is all the more true as con­tact between munic­i­pal util­i­ties and cus­tomers is still often lim­it­ed to elec­tric­i­ty and gas tar­iffs. To put it casu­al­ly: That’s so noughties! Com­mu­ni­ca­tion that goes beyond the com­mod­i­ty busi­ness is essen­tial, if only because many peo­ple are not even aware of the new busi­ness areas of munic­i­pal util­i­ties — be it ener­gy ser­vices, e‑mobility or smart meters.

That is why the fol­low­ing applies to com­mu­ni­ca­tion with end consumers:

> Munic­i­pal util­i­ties should focus on com­mu­ni­cat­ing inno­v­a­tive and sus­tain­able ser­vices and products.

> They should active­ly pick up increas­ing­ly inse­cure cus­tomers and focus on a pos­i­tive nar­ra­tive.

> Com­mu­ni­ca­tion should be sim­ple and com­pre­hen­si­ble, espe­cial­ly for more com­plex topics.

> The focus should clear­ly be on the spe­cif­ic ben­e­fits for the recip­i­ents. Because: Nobody is inter­est­ed in e‑drives, but every­one is dri­ven by the poten­tial to save CO2 and/​or money.

> In dig­i­tal com­mu­ni­ca­tion, atten­tion should be paid to intel­li­gent play­out in order to reach the tar­get group when they are in the right mood.

A nice side effect: as is so often the case, end cus­tomer com­mu­ni­ca­tion also has an impact on employ­er brand­ing. A mod­ern com­pa­ny where you can help shape the ener­gy tran­si­tion? Why not apply for a job …

We have aroused your inter­est and you would like a free con­sul­ta­tion. Let’s talk!