Branding

DLX creates brands that make the difference. With clear positioning, a targeted strategy and a concise appearance.


KVB Corporate Identity

As a Cologne-based agency, KVB is nat­u­ral­ly a mat­ter close to our hearts. And so the path to the new posi­tion­ing was not a long one: the com­pa­ny now oper­ates as #Herz­schlagDer­Stadt — and is doing well with it. Because the promise works just as well on the out­side as it does on the inside. So that the whole of Cologne could see that KVB is chang­ing more than just a few let­ters, we also redesigned the entire CD.


Further impressions of the KVB brand positioning

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Campaigning


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