Corza Medical

Corza Medical is a leading global manufacturer of innovative surgical technologies. The main product is TachoSil, a collagen sealing matrix for heavy surgeries.

Intro image DQ

Task & Implementation

TachoSil should address the demand­ing tar­get group of sur­geons with the help of a new dig­i­tal mar­ket­ing strat­e­gy and at the same time con­tin­ue to trans­form the company.

Procedure & Process

  1. 01

    Expert inter­views with Sur­geons from 10 Countries

  2. 02

    Imple­men­ta­tion of a Per­sona and a Cus­tomer Jour­ney Workshop

  3. 03

    Devel­op­ment of the Com­pre­hen­sive Dig­i­tal Strat­e­gy based on the col­lect­ed Insights

  4. 04

    Rec­om­men­da­tion of Com­mu­ni­ca­tion mea­sures to Address the tar­get Groups even more efficiently

Result & Feedback

Col­lec­tion of impor­tant Tar­get Group insights regard­ing media use and sus­cep­ti­bil­i­ty to mes­sages from Corza Med­ical. Com­pres­sion of all find­ings and imple­men­ta­tion in an inter­na­tion­al­ly applic­a­ble Dig­i­tal Mar­ket­ing Strat­e­gy includ­ing ini­tial rec­om­men­da­tions for action.

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